Creative Direction

A major strength of Ian comes in the form of Creative Direction for Photography, Websites and Advertising Campaigns. The following illustrates his work in each forum.

The Ez Family

The client expressed a need for a family to tell the narrative of how easy it is to use their online delivery service. Working with Eye Scream Animation and a team of creatives, he helped create and develop relatable characters for the core demographic and scripted a TV Commercial  combining local music that was quite successful online.


Caribbean’s Next Top Model

As the Creative Director and Casting Director of the series, Ian worked closely with the shows producers and Photography Director/ Judge Pedro Virgil to create dynamic challenges and exotic photography for the format. In addition to this, Ian worked directly with CBS International to develop the business, co-ordinated with the TV producers to develop the concept and execution of each episode and photo-shoot and helped manage the production through the Pre Production and Production phase.